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Designing a Digital Ad Campaign in an Online World

Designing a Digital Ad Campaign in an Online World

Creating a successful digital advertising campaign doesn’t have to be a lofty or overwhelming endeavor. It’s also not something limited to large corporations and a Marketing or Advertising firm and their multi-million dollar ad campaigns. Many entrepreneurs and small...
Developing Your Brand Message in Video Form

Developing Your Brand Message in Video Form

What does your brand say about your product? What kind of customers are you trying to attract? How can you share your story with millions of people and get them to take an interest in what you have to offer? These are all questions businesses must find the answers to...
Why Businesses Are Moving to Digital Display Advertising

Why Businesses Are Moving to Digital Display Advertising

Digital advertising is the scoop of the day as the movement towards online activity continues to grow. Live streaming, online shopping, binge watching on an app enabled device. The opportunities for everyone to stay online and at home have done nothing but multiply,...
Keeping Up with the Advertising Trends

Keeping Up with the Advertising Trends

It’s not hard to see that our lives have changed dramatically within the past few years, but what seems to remain the same is our attachments to media. Critics warned of the impending cord-cutter future, but that reality doesn’t seem to be the case. Television...
Politics & Advertising: Making the Most of Your Campaign

Politics & Advertising: Making the Most of Your Campaign

No matter which side of the aisle you sit on, political advertising cannot be ignored as the contributing factor in driving people to the polls. Television played the biggest role in that, as total political advertising spending reached $8.5 billion across TV, radio...