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Effective Frequency: How Technology Plays a Big Role

Effective Frequency: How Technology Plays a Big Role

The pandemic and resulting economic impact have drastically impacted how businesses are being run and how marketers are approaching a more distributed, remote workforce. Not only have businesses had to pivot their advertising solutions approach, but as...
The Importance of First-Party Data in 2021

The Importance of First-Party Data in 2021

When you’re investing money in any kind of advertising, and this case specifically in digital advertising solutions, your investment is turned into ads, but do you know WHO you’re reaching with these ads? In most cases, typical digital advertising relies on...