Know Before You Go: Marketing Style

Know Before You Go: Marketing Style

How can you measure success? What’s the most confident method of risk assessment before making a determination of your own? Word of mouth reviews. We all often look to others and their opinions for a variety of subjects. From dining recommendations, to movie...
Your Product + Right Audience = Quick Conversion

Your Product + Right Audience = Quick Conversion

Finding the right audience can be difficult to do alone. Spreading your message far and wide, to a large variety of people isn’t always an effective method of converting a consumer to a customer. While you may bring awareness to your brand, people talking about your...
Save the Holidays with a Last Minute Campaign

Save the Holidays with a Last Minute Campaign

The holiday season brings with it festive decorations, joy and holiday cheer, and of course, last minute gift shopping! And while customers may be running out of the house to find that forgotten holiday gift, it’s never too late to try and win their business with an...
Snap Decisions: Crafting the Right Message For Your Advertising

Snap Decisions: Crafting the Right Message For Your Advertising

It only happens in an instant these days. A snap decision, one that’s going to affect your bottom line every time: will I continue to watch this ad. Depending on what your brand is and how quickly you can get your message across, the answer may or may not be in your...
Traditional vs. Innovational – What’s Right For You?

Traditional vs. Innovational – What’s Right For You?

When we look at the difference between linear and digital advertising there is one aspect that stands out: how you reach your audience. Business owners might be hesitant to take a chance on newer digital advertising over traditional television ads as the former is a...
Never Underestimate the Influence of Television Advertising

Never Underestimate the Influence of Television Advertising

The rumors about cord cutting and moving away from television seem to be getting less true with each passing day. While it is true that new streaming service options have become a staple in many American households, the myth and belief that those same consumers would...