In today’s digital age, communication is vital to staying connected. From streaming movies to working from home, the internet has become an essential part of our daily lives. But providing quality telecommunication services can be expensive, especially for…
The internet, specifically online connectivity, has been deemed the “fourth utility” behind water, electricity, and gas. In January 2023, it was recorded by Statista that 64.4% of the world’s population are internet users, making internet connectivity and…
Our favorite commercials sometimes have little to do with the actual content of the product being sold. Why is that? Our memory is more inclined to remember a sarcastic talking cat or a simple two word catch phrase over informative cut and dry information…
Red or Blue? Happy or Elated? ‘Come on down’ or ‘Stop on by’? How do you know which way is the best way to reach your audience? One of the most basic tenants of determining a successful ad campaign is the use of AB Testing. To those unfamiliar, this approach…
If you’re unfamiliar with the world of advertising, there are some words you may encounter that might not seem to make sense with what we use them to mean. So, in continuing to share our knowledge base with all of you, here are a few more words in the…
Advertising campaigns have evolved with the integration of technology, and thriving in a post-Covid world requires an online presence. Comprehensive marketing campaigns must include a digital component now in order to truly have an impact on the consumer and…
Hotwire Communications has been presented with a Silver and Bronze Stevie® Award in the Customer Service Team of the Year- Recovery Situation and Woman of the Year in Customer Service categories, respectfully, in the 17th annual Stevie Awards for Sales &…
Fort Lauderdale, Florida, March 2, 2023 – Hotwire Communications, the South Florida-based telecommunications company and Internet Service Provider (ISP), has once again been recognized as one of the Best Gaming ISPs for 2023 in the U.S. – All ISPs category, as…
Getting the word out about your business doesn’t have to be a struggling endeavor. You could have the most sensational, revolutionary product or customer experience the market has ever seen, but if you’re not properly marketing your product to the right…
How can you measure success? What’s the most confident method of risk assessment before making a determination of your own? Word of mouth reviews. We all often look to others and their opinions for a variety of subjects. From dining recommendations, to movie…