Advertising campaigns have evolved with the integration of technology, and thriving in a post-Covid world requires an online presence. Comprehensive marketing campaigns must include a digital component now in order to truly have an impact on the consumer and…
Getting the word out about your business doesn’t have to be a struggling endeavor. You could have the most sensational, revolutionary product or customer experience the market has ever seen, but if you’re not properly marketing your product to the right…
How can you measure success? What’s the most confident method of risk assessment before making a determination of your own? Word of mouth reviews. We all often look to others and their opinions for a variety of subjects. From dining recommendations, to movie…
When we look at the difference between linear and digital advertising there is one aspect that stands out: how you reach your audience. Business owners might be hesitant to take a chance on newer digital advertising over traditional television ads as the…
Creating a successful digital advertising campaign doesn’t have to be a lofty or overwhelming endeavor. It’s also not something limited to large corporations and a Marketing or Advertising firm and their multi-million dollar ad campaigns. Many entrepreneurs…
Digital advertising is the scoop of the day as the movement towards online activity continues to grow. Live streaming, online shopping, binge watching on an app enabled device. The opportunities for everyone to stay online and at home have done nothing but…
It’s not hard to see that our lives have changed dramatically within the past few years, but what seems to remain the same is our attachments to media. Critics warned of the impending cord-cutter future, but that reality doesn’t seem to be the case. Television…
No matter which side of the aisle you sit on, political advertising cannot be ignored as the contributing factor in driving people to the polls. Television played the biggest role in that, as total political advertising spending reached $8.5 billion across TV,…
Think about your favorite commercial jingle. What makes that tune so special? Is it the catchy notes of the song? Or maybe the lyrics that tell you about a superior product or service? Sure, all of those factors play a part in your recollection of the jingle,…
