Seeing is believing and if social media has taught us anything, it’s that we are a visually driven people. Watching an inspiring dance move can get us to jump up off the couch. Seeing a cute kitten cuddle up next to a sleeping puppy can make our eyes swell as…
Words are like the brushstrokes of a master painter in the world of advertising. They have the power to evoke emotions, spark desire, and persuade action. Crafting irresistible ad copy is a nuanced art, blending psychology, creativity, and strategy.
In an age where digital presence is paramount, small businesses face both opportunities and challenges when it comes to digital advertising. The sheer range of platforms and strategies can be overwhelming. However, with the right approach, digital advertising…
Digital advertising has become an indispensable tool for businesses looking to boost their online presence and drive traffic to their websites. However, the success of a digital campaign goes far beyond the number of clicks it generates. To truly understand…
You’ve done the homework. You’ve established your brand identity, created a solid product, and know who you’re going to go after with targeted advertising. Now what? It’s time to bring your vision to life through the Video Production process. At its core, that…
The last time you went to the supermarket, did you happen to stop by the aisle full of salad dressings? How about the aisle for sliced bread? Did you notice or even think about just how many different options you have to choose from while you were there?…
How often do you consider buying a boat? Or a collectible trading card tin? Every product on the market is its own unique experience, and not something that everyone else considers when deciding to make a purchase. Yet to the right audience, your product could…
Our favorite commercials sometimes have little to do with the actual content of the product being sold. Why is that? Our memory is more inclined to remember a sarcastic talking cat or a simple two word catch phrase over informative cut and dry information…
Red or Blue? Happy or Elated? ‘Come on down’ or ‘Stop on by’? How do you know which way is the best way to reach your audience? One of the most basic tenants of determining a successful ad campaign is the use of AB Testing. To those unfamiliar, this approach…
If you’re unfamiliar with the world of advertising, there are some words you may encounter that might not seem to make sense with what we use them to mean. So, in continuing to share our knowledge base with all of you, here are a few more words in the…