Red or Blue? Happy or Elated? ‘Come on down’ or ‘Stop on by’? How do you know which way is the best way to reach your audience? One of the most basic tenants of determining a successful ad campaign is the use of AB Testing. To those unfamiliar, this approach…
If you’re unfamiliar with the world of advertising, there are some words you may encounter that might not seem to make sense with what we use them to mean. So, in continuing to share our knowledge base with all of you, here are a few more words in the…
Advertising campaigns have evolved with the integration of technology, and thriving in a post-Covid world requires an online presence. Comprehensive marketing campaigns must include a digital component now in order to truly have an impact on the consumer and…
Getting the word out about your business doesn’t have to be a struggling endeavor. You could have the most sensational, revolutionary product or customer experience the market has ever seen, but if you’re not properly marketing your product to the right…
How can you measure success? What’s the most confident method of risk assessment before making a determination of your own? Word of mouth reviews. We all often look to others and their opinions for a variety of subjects. From dining recommendations, to movie…
The holiday season brings with it festive decorations, joy and holiday cheer, and of course, last minute gift shopping! And while customers may be running out of the house to find that forgotten holiday gift, it’s never too late to try and win their business…
It only happens in an instant these days. A snap decision, one that’s going to affect your bottom line every time: will I continue to watch this ad. Depending on what your brand is and how quickly you can get your message across, the answer may or may not be…
When we look at the difference between linear and digital advertising there is one aspect that stands out: how you reach your audience. Business owners might be hesitant to take a chance on newer digital advertising over traditional television ads as the…
The rumors about cord cutting and moving away from television seem to be getting less true with each passing day. While it is true that new streaming service options have become a staple in many American households, the myth and belief that those same…
