Digital advertising is the scoop of the day as the movement towards online activity continues to grow. Live streaming, online shopping, binge watching on an app enabled device. The opportunities for everyone to stay online and at home have done nothing but…
It’s not hard to see that our lives have changed dramatically within the past few years, but what seems to remain the same is our attachments to media. Critics warned of the impending cord-cutter future, but that reality doesn’t seem to be the case. Television…
No matter which side of the aisle you sit on, political advertising cannot be ignored as the contributing factor in driving people to the polls. Television played the biggest role in that, as total political advertising spending reached $8.5 billion across TV,…
Think about your favorite commercial jingle. What makes that tune so special? Is it the catchy notes of the song? Or maybe the lyrics that tell you about a superior product or service? Sure, all of those factors play a part in your recollection of the jingle,…
The secret sauce to a winning marketing strategy doesn’t have to be found under a lock and key. There are three key factors in finding success through your advertising campaigns. Frequency, identifying your customer, and targeted viewing. But what are these…
What does your brand say about your business? Are you a modern day TikTok’er or a more traditional fashion label? How does your Marketing strategy tie into your brand? These are all questions every business must ask themselves if they wish to be successful in…
“Shop local.” That’s the motto we’ve heard time and again, and with the impact of the last year, it seems to be more prudent than ever before. Small and medium size businesses are reaching out for support, and they’re finding it within their local communities.…
If your ads aren’t reaching every device in a household, you could be missing out. Everyone is familiar with the concept of traditional television advertisements. But how has that changed with the introduction of streaming and digital media? Now more than…
As we continue our growth to an omnipresent network technology, online shopping has become more prevalent than ever before. But it’s not just Millennials and Generation Z’ers who are leading the shift to online retail environments. A constantly growing number…
With a record number of people working from home, and businesses relocating to Florida’s emerging TechGateway and Gulf Coast, the time has never been better to engage in a new, more focused market. Our device agnostic advertising solutions can help businesses…