No matter which side of the aisle you sit on, political advertising cannot be ignored as the contributing factor in driving people to the polls. Television played the biggest role in that, as total political advertising spending reached $8.5 billion across TV, radio and digital media in 2020. And why do the majority of these political campaigns choose the television and digital approach? With more and more people online and the lasting effects of the pandemic keeping people at home, television and digital platforms are the greatest way to ensure that you’re reaching your local target audience.
While 2020 was an exceptional election year, 2022 is shaping up to be just as competitive. With a projected $7.8 billion to be spent on political advertising for the midterms, making sure your ad dollars are spent wisely and on the right platform will be critical. Our Fision Ad Solutions platform offers a comprehensive television and digital advertising approach to our exclusive audience. Let us help bring your voice to the people who need to hear it most.
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