How often do you consider buying a boat? Or a collectible trading card tin? Every product on the market is its own unique experience, and not something that everyone else considers when deciding to make a purchase. Yet to the right audience, your product could be something of great significance and could be exactly what someone is looking for. How you match that right product to the right audience can be an overwhelming prospect. After all, how do you find someone who wants the kind of product you’re offering, without casting such a wide net that it’s wasteful to your resources. Building a target audience with an ideal customer profile can be the perfect supplement to your marketing strategy.
Take some time to consider who exactly you’re trying to reach with your advertisement. Are they old or young? Do they have supplemental income or are they on a budget? What interests do they have in their leisure time? Finding the answers to these questions not only informs your business strategy, but can also help to determine which avenues you should take to try and reach that ideal customer. Thinking about who they are, where they like to go, and what they like to do means you can meet them where they are instead of trying to get them to come to you. And with enough patience, and the right frequency, the next step they take could be right into your business.
If you’re ready to find that ideal customer, let us help you build an advertising schedule! Our team of marketing professionals will be glad to consult with you on the perfect assortment of channels from our exclusive market audience. Contact us today at [email protected] to schedule your FREE consultation.
5 of the Most Valuable Aspects in Advertising
When it comes to advertising, there are several core components that go into designing and creating an effective marketing campaign. If you’re having trouble figuring out where to get started, be sure to follow these basic steps in your creative process:
- Using an authentic voice : Audiences are perceptive and can pick up on when you’re not being true to yourself or your product. Whenever writing or producing, show your most authentic self in your spirit and your passion. Audiences will respond better to your genuine appeal for their interest and business.
- Finding the right audience : Knowing who you’re talking to is half the battle of advertising. Getting the right message to the right prospect can easily turn the tide of your business.
- Frequency Accuracy : Take the Goldilocks approach to your advertisement’s frequency. Too much repetition, and you’re likely to repel your audience. Too little, and they won’t know your brand or product. Aim for the just right middle ground to get the most out of your campaign.
- Value Proposition : All customers need to see what makes your product or service different from the others. Show them why they should select you in your messaging or what problem you aim to solve with your business.
- Driving to Action : Give your customers a reason to shop with you today. Make a limited time offer or show that supplies are selling fast to encourage any prospects to come in and patronize your business as soon as possible.
When you’re ready to get started, give us a call! Our team will be happy to help you get your advertising campaign onto the air so schedule your FREE consultation at [email protected] today!