The secret sauce to a winning marketing strategy doesn’t have to be found under a lock and key. There are three key factors in finding success through your advertising campaigns. Frequency, identifying your customer, and targeted viewing. But what are these concepts, and how do they work in an advertising medium? Let us break each one down for you.
Frequency
This refers to the number of times you’ll see an advertisement in a given campaign schedule. The frequency of the advertisement determines whether or not your customers will be able to recall the advertisement. In general, you are looking for a frequency of 3 times in order to get a new or existing customer to recall your advertisement.
Identifying Your Customer
This step is essential to getting your ad in front of the right person. Knowing your brand and who your customer is helps connect what you’re offering to customers who are most likely going to purchase your product. Whether that customer is mid to late age women or a young college age student, the more you know about them, the better your placement will be and lead to converted sales.
Targeted Viewing
The final step, finding the right geo-targeted area to lead to a customer conversion. Depending on the product your offering, many customers shop within a certain radius of their home in order to make a purchase. Being able to find the right direct market area where your customers are located will bring awareness and convertibility to your brand.
We’re just scratching the surface of what’s involved in a successful ad campaign. If you’d like to learn more, and have our team asses your needs, send us an email at [email protected] to start a free consultation today!