The Future of Local Advertising: Why 2025 is the Year for Cross Platform Campaigns

How do you reach a customer who’s watching TV in their living room one moment, then scrolling on their phone the next? In 2025, that’s the question every business owner is asking. The answer? You go where they go, and that means cross‑platform advertising.

Recent reports show that streaming now accounts for 43.8% of total U.S. TV time (Nielsen). At the same time, traditional TV continues to hold strong as a trusted, high‑impact channel for reaching local audiences. When you combine these two, linear TV and targeted digital, you’re building a strategy that works on every screen.

 Why does this matter for your business?

• TV builds credibility. Customers still trust ads they see on TV, especially from local brands.
• Digital fills the gaps. Targeted placements keep your message in front of customers wherever they spend time online.
• Integration makes it simple. A combined schedule means one campaign, one strategy, and better results.
• Your brand leaves an impact. After a comprehensive schedule finishes, your brand will be top of mind when it comes to making a purchase.

Here’s where we come in.
At Hotwire Communications, our Fision Advertising Solutions team creates advertising packages that blend linear TV with digital device ads, making it easier than ever for you to connect with your audience. Whether you’re a local shop trying to build awareness or an established business ready to grow your footprint, we’ll help you design a campaign that makes an impact with the care and quality you’ve come to expect.

Let’s start building your cross‑platform campaign today. Email us at Advertising@hotwiremail.com or call 954‑302‑1934 for your FREE consultation.