How can you measure success? What’s the most confident method of risk assessment before making a determination of your own? Word of mouth reviews. We all often look to others and their opinions for a variety of subjects. From dining recommendations, to movie...
Finding the right audience can be difficult to do alone. Spreading your message far and wide, to a large variety of people isn’t always an effective method of converting a consumer to a customer. While you may bring awareness to your brand, people talking about your...
The holiday season brings with it festive decorations, joy and holiday cheer, and of course, last minute gift shopping! And while customers may be running out of the house to find that forgotten holiday gift, it’s never too late to try and win their business with an...
It only happens in an instant these days. A snap decision, one that’s going to affect your bottom line every time: will I continue to watch this ad. Depending on what your brand is and how quickly you can get your message across, the answer may or may not be in your...
When we look at the difference between linear and digital advertising there is one aspect that stands out: how you reach your audience. Business owners might be hesitant to take a chance on newer digital advertising over traditional television ads as the former is a...
The rumors about cord cutting and moving away from television seem to be getting less true with each passing day. While it is true that new streaming service options have become a staple in many American households, the myth and belief that those same consumers would...
