Creating a successful digital advertising campaign doesn’t have to be a lofty or overwhelming endeavor. It’s also not something limited to large corporations and a Marketing or Advertising firm and their multi-million dollar ad campaigns. Many entrepreneurs and small...
What does your brand say about your product? What kind of customers are you trying to attract? How can you share your story with millions of people and get them to take an interest in what you have to offer? These are all questions businesses must find the answers to...
Digital advertising is the scoop of the day as the movement towards online activity continues to grow. Live streaming, online shopping, binge watching on an app enabled device. The opportunities for everyone to stay online and at home have done nothing but multiply,...
It’s not hard to see that our lives have changed dramatically within the past few years, but what seems to remain the same is our attachments to media. Critics warned of the impending cord-cutter future, but that reality doesn’t seem to be the case. Television...
No matter which side of the aisle you sit on, political advertising cannot be ignored as the contributing factor in driving people to the polls. Television played the biggest role in that, as total political advertising spending reached $8.5 billion across TV, radio...
Think about your favorite commercial jingle. What makes that tune so special? Is it the catchy notes of the song? Or maybe the lyrics that tell you about a superior product or service? Sure, all of those factors play a part in your recollection of the jingle, but you...
