How often do you consider buying a boat? Or a collectible trading card tin? Every product on the market is its own unique experience, and not something that everyone else considers when deciding to make a purchase. Yet to the right audience, your product could be...
Our favorite commercials sometimes have little to do with the actual content of the product being sold. Why is that? Our memory is more inclined to remember a sarcastic talking cat or a simple two word catch phrase over informative cut and dry information about the...
Red or Blue? Happy or Elated? ‘Come on down’ or ‘Stop on by’? How do you know which way is the best way to reach your audience? One of the most basic tenants of determining a successful ad campaign is the use of AB Testing. To those unfamiliar, this approach takes the...
If you’re unfamiliar with the world of advertising, there are some words you may encounter that might not seem to make sense with what we use them to mean. So, in continuing to share our knowledge base with all of you, here are a few more words in the advertising...
Advertising campaigns have evolved with the integration of technology, and thriving in a post-Covid world requires an online presence. Comprehensive marketing campaigns must include a digital component now in order to truly have an impact on the consumer and meet them...
Getting the word out about your business doesn’t have to be a struggling endeavor. You could have the most sensational, revolutionary product or customer experience the market has ever seen, but if you’re not properly marketing your product to the right audience at...
